Cassandra Syfrett
Professional Marketer | Diversity Champion | Conscious Creator
Senior marketing leader with operational expertise
Across 13+ years leading B2B marketing initiatives for global corporations, SMBs, and startups, I've acquired a wealth of insights into how to tell a brand story while making a meaningful impact on sales and growth.
See below for core competencies and results.
Cross-Functional Team Leadership
Multi-channel Campaigns
Content Design and Storytelling
End-to-end Event Management
Process Optimization
Recent Results and Achievements
Lead teams of 15+ members from sales, customer support, engineering and marketing, plus external partners
Produce average email open rates 31% higher and CTR 10% higher than industry average
Consistently generate 500+ registrations at 30% attendance for monthly webinar events; and 1000+ views on recordings
Scaled North American event program by 2400% in 3.5 years, and expanded the global events program to 75+ events annually
Won Best in Show Auggie Award for 2019 Augmented World Expo booth experience
Unique Achievements:
Founding member of Diversity and Inclusion Committee at Varjo
Initiated the first DEI training program at Varjo
Awarded Varjo Values Champion 2022
A Champion for Diversity, Equity and Inclusion
Diversity and inclusion is a topic very near and dear to my heart. As a person who identifies as a woman (and closet introvert), my personal and professional experiences have taught me the monumental importance of cultivating and nurturing diversity in all of its forms.
As a leader, I aim to fully empower my team members to leverage their unique individual strengths, and believe full-spectrum diversity is necessary to achieve true growth and success in any organization.
Conscious Creator
Expressionism | Symbolism | Abstract | Magick
In addition to my professional work, I am also an artist. I explore a variety of mediums including visual art, music, and performance. Here, you'll find a curated selection from my creative works.
COMING SOON